This is the first line of our post.

This is a new post that we are adding through WordPress for the first time.

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Wordpress for Beginners

Nulla sem diam, lobortis non hendrerit ut, hendrerit at diam. Aenean faucibus, ante eget dictum volutpat, lectus orci facilisis enim, eget tempus justo leo a tortor. In urna dui, gravida nec varius vehicula, tristique vitae metus. Praesent eget lorem leo, quis pellentesque lacus. Etiam a turpis diam. Integer laoreet nisl vitae erat mattis congue. Integer et eros lacus, sit amet bibendum elit. Aenean non nulla enim. Aliquam vel libero nec felis venenatis auctor ac a nibh. Nulla pretium fringilla arcu, eget gravida lectus porta dignissim.

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This is a paragraph that we have added.

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Gentleman with Nametage

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Curabitur ultrices semper leo, facilisis semper est lobortis vel. Donec orci odio, elementum nec imperdiet ac, lacinia eget tellus.

Cras vitae massa a ante placerat feugiat. Mauris pretium pellentesque nisl, vel malesuada nunc malesuada ut. Ut nec neque metus, vel pharetra nibh.

Cras in tristique mi. Aliquam sit amet purus arcu. Sed posuere lacus nec eros blandit convallis a at massa. Nulla facilisi. Etiam commodo felis et nisi consectetur a venenatis nisl iaculis.

article by Kirk O’Connor

Technorati Tags: tutorial, wordpress

And all this text here is editable by you too…..

This is the area where you can introduce your business to your clients. The copy has to focus on ‘what is in it for them’ as opposed to all the great things you want to tell them about your business.

Clients want to know what they are going to get when they deal with your business. Some things you may offer your clients are:-

• Lower prices
• Better service
• Advantages of your product or service and the resultant benefit to the client
• Quicker delivery

You get the idea right ?

Obviously you will want to modify this section to better describe your business and its benefits and you can do this very quickly by modifying the ‘Introducing My Business’ post in the WordPress admin area.

It’s as easy as writing an email and you can upload and add images as well. Just upload or modify your text, click ‘publish’ or ‘update post’ and your content is updated and placed on your website in real time.

How cool is that ? No more waiting around for ‘that really busy techie dude’ to update your website.

This post has been placed in the category ‘featured’.

All posts that are placed in that category can be displayed in summary on the home page (or other pages) if the option is configured.

There is also the ability to add a thumbnail image to the summary on the home page to make the content more enticing for your audience.

Displaying excerpts or summaries from posts on your home page ensures the content on the home page is updated every time you add a post to the featured category.

Search engines like websites that update content regularly as they believe that the website is providing a better, more relvant and up to date service / information for their visitors.

Add some text to the post.

this is a revised version of this post

but how do you revise such a great post – that would be a challenge for even the best writer !

Technorati Tags: Market Samurai, revision

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent hendrerit, erat condimentum mattis iaculis, nulla sem consectetur nulla, non fringilla leo dui in erat. In ac sapien justo, in pellentesque orci. Ut varius consequat nunc non commodo. Cras vitae interdum odio. Nulla vitae porta turpis. Nulla facilisi. Aliquam accumsan hendrerit enim ac lobortis. Vestibulum venenatis tincidunt enim, in accumsan magna ornare a. Donec arcu nisi, volutpat at commodo non, scelerisque ac sem. Nulla interdum lorem non lorem placerat suscipit. Vivamus elementum laoreet sodales. Vestibulum nibh purus, varius eget auctor id, iaculis at nunc. Curabitur pellentesque, neque et mollis fringilla, tellus tellus rhoncus eros, sit amet vehicula arcu nulla in justo. Nam massa sapien, rutrum id feugiat ac, sollicitudin nec elit. Pellentesque pretium ultrices turpis, vitae tincidunt ipsum lacinia at. Nunc egestas turpis ac ligula elementum consectetur. Phasellus nec felis nec neque facilisis aliquam at vel nisi. Donec feugiat, nunc sed suscipit blandit, sapien nisi rutrum neque, in eleifend lacus augue vel turpis. Vestibulum facilisis nisl urna, vitae aliquet erat. Pellentesque erat elit, imperdiet vel gravida in, dignissim vel odio.

Morbi at lorem lorem. Integer aliquam consectetur massa eu suscipit. Etiam diam arcu, pretium eu molestie nec, sollicitudin nec nisl. Ut nec faucibus libero. Sed enim nibh, tristique vitae rhoncus at, adipiscing non urna. Curabitur in egestas nisi. Maecenas ut dolor in nisi tincidunt adipiscing nec id velit. Morbi eleifend porttitor sem, ut aliquet erat consectetur at. Praesent consectetur, justo a ullamcorper varius, orci dui dignissim tortor, eget placerat lectus est eu ligula. Etiam vel est ut leo consequat porta id ut tellus. Suspendisse tincidunt neque pharetra tortor tempor at lacinia magna ornare. Nulla non fringilla odio. In eget dolor a justo dignissim vestibulum. Vivamus sit amet nibh ligula, quis tempus nulla. Maecenas ultrices quam et lectus auctor vulputate.

Nulla ullamcorper, nunc quis lacinia malesuada, tellus turpis cursus elit, facilisis tempor ipsum tellus in enim. Cras sed orci nisl. Vivamus eu leo et nibh elementum ultricies non id nulla. Etiam risus leo, aliquam quis elementum quis, ultrices ut mauris. Morbi massa sapien, faucibus et venenatis vitae, sagittis ornare erat. Vestibulum tincidunt cursus tincidunt. Proin consectetur, urna in vulputate facilisis, felis sapien rutrum est, et sollicitudin nisi risus et purus. Pellentesque erat orci, suscipit quis pellentesque ut, semper vitae tellus. Sed interdum blandit dolor eu malesuada. Pellentesque nec lacus sit amet orci accumsan tincidunt eget eget nisi. Morbi sit amet pretium nibh. Praesent fermentum ligula eu nunc vestibulum id porttitor lectus bibendum. Pellentesque laoreet porta feugiat. Nam bibendum enim et ligula lobortis facilisis malesuada justo ultrices. Phasellus ac turpis nec neque elementum pharetra nec non nisi. Pellentesque semper nunc id est egestas elementum in a diam. Maecenas tempor faucibus aliquet. Pellentesque et purus nec nisl dictum molestie eget nec magna.

Aenean tincidunt turpis id tellus fringilla mollis. Pellentesque interdum mi ut metus accumsan et viverra turpis euismod. Nullam sed turpis erat, vitae vehicula tortor. Vestibulum sed pulvinar sapien. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla sollicitudin commodo porttitor. Nunc eget lorem vel nisl rhoncus egestas a tempor velit. Integer lobortis, massa vel adipiscing condimentum, metus arcu cursus nulla, ut iaculis ante nisi dictum eros. Aliquam pretium tincidunt metus pretium venenatis. Cras in sem justo. Donec et justo id turpis sodales ultricies. Praesent sem sem, pulvinar sed dapibus eu, elementum nec metus. Sed laoreet quam eget ante vestibulum rhoncus laoreet lacus dapibus. Phasellus mattis porttitor odio ut pulvinar. Curabitur in lacus eget leo ultricies sodales et eu velit.

Sed ullamcorper ultricies mi, a ornare libero lobortis et. Cras id purus a nisl porttitor ornare vitae ut massa. Donec tincidunt dictum metus quis semper. Aliquam semper, dui et interdum cursus, orci magna commodo tortor, et vestibulum turpis dui non nunc. Sed pharetra laoreet tortor, quis euismod dolor ornare non. Vivamus in accumsan neque. Duis sed augue lectus. Donec nisi felis, consectetur ut iaculis ac, eleifend luctus lectus. Fusce ornare purus non eros sollicitudin sit amet vulputate elit tincidunt. Nulla faucibus suscipit nunc ut cursus. Quisque leo erat, gravida vitae interdum in, tristique at eros. Curabitur euismod dapibus augue, eget porta felis tristique eget. Integer facilisis lacus at orci pretium ac bibendum lorem interdum. Nulla facilisi. Mauris ornare purus sit amet ante faucibus mollis. In in dolor odio, ac dignissim neque. Sed quam lorem, fringilla id semper eu, dapibus nec elit.

Nulla neque arcu, porttitor eu vestibulum id, ultricies vitae erat. Nunc in dui justo. In hac habitasse platea dictumst. Phasellus ullamcorper turpis ac metus lobortis non egestas lectus viverra. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aliquam eu orci a odio fringilla imperdiet. Aenean pharetra, nibh vitae dictum luctus, odio purus vehicula sapien, sit amet tempus risus magna tempus augue. Sed pellentesque neque ac leo auctor eget ultricies nibh sollicitudin. Integer bibendum lacus tempus urna hendrerit a posuere sapien sodales. Nullam venenatis eros a arcu convallis consectetur. Quisque porttitor, ligula quis vestibulum blandit, elit neque semper lectus, a sagittis risus nunc a justo. Aenean ut neque ac turpis ornare laoreet placerat et arcu. Aliquam consectetur orci tempus justo eleifend egestas. Aliquam erat volutpat. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere

WordPress is a next generation Internet promotion and content management system (CMS) that empowers you to better control how you promote your business online and your return on investment.

Those that are in the know about Internet Marketing (the gurus) commonly recommend WordPress as the platform of choice as, when used correctly, it is very ‘Google friendly’ helping to attract a steady stream of traffic to your website.

WordPress started in 2003 and then since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day

Wordpress is the best solution for your website

WordPress is an Open Source project, which means there are hundreds of people all over the world working on it as you read this which is more than most commercial platforms.

So isn’t blogging for nerds with way too much time on their hands or for people to post pictures on the Internet of their cat or to tell you what happened during their holidays ?

Well, no doubt, nerds do blog and you can find thousands of cute pet pics as well as personal diaries, however, the power and unique advantages of WordPress have also been harnessed by small, medium and large business and even huge corporates to quickly, accurately and inexpensively communicate their message to clients, prospects, employees and the general public.

Corporate WordPress users include CNN, The New York Times, Yahoo, Southwest Airlines, CNet, Flickr, Harvard, NASA, Xerox, The US Post Office Ford, Dell, Intel, Nike…… the list is endless and growing.

So what are some of the benefits to your business that accrue from using WordPress:-

Search Engine Optimisation – How to Get More Business

Search Engines e.g. Google, Yahoo, NineMSN etc have to be considered when building a commercial website. It’s no use having the best looking website in the world if it comes in on the tenth page of a search by a potential site visitor through Google. The chances are your site will rarely be seen and will result in little additional business.

Search Engines like to see relevant content that is updated regularly. WordPress provides you with a platform that allows you to quickly set up your site’s content, manage the content and update the content in real time yourself WITHOUT having to rely on your web developer.

WordPress also incorporates functionality which makes it search engine friendly. Sending pings to other sites, creating search engine friendly URLs, managing content in categories and archives, the ability to tag posts and the use of relevant page titles, headers, bold and empasized text.

Whilst WordPress doesn’t solve all your SEO challenges it certainly deals with many of them efficiently.

Update Your Website Yourself – Quicker and More Cost Effective Support

We all understand that our priorities may not always match with those of our service suppliers. Your business may need an important piece of information or a promotion posted on your site today, however, your web developer may only be able to modify your site within the next 48 hours at best.

WordPress allows you and your staff to change content on your site in real time via the use of a simple text editor. Images and other media can also be uploaded to your site via a simple interface to enhance your message.

Whilst you cannot change everything on your site through WordPress it is unlikely that you want to do more than update existing information or to add new content on a regular basis.

WordPress empowers you to manage your own website whilst saving you considerable time and potential cost by doing it yourself.
Standards Compliant – Your Best Product Warranty

WordPress follows web standards. It utilises modern concepts such as Cascading Style Sheets to allow you to quickly update the look and feel of your site from year to year without having to go to the expense of costly re-writes.

And because WordPress is standards based your site can be quickly migrated to different hosts or web development service providers should the need arise.
The Future of WordPress

As stated at the top of this article, WordPress is an open source community project. There are hundreds of developers lending their time to enhance the WordPress platform and thousands of developers contributing new themes.

The product will continue to be enhanced and new features and functionality are continually made available to the community either for a small contribution to the developer or, in many cases, for no cost at all.

And, yes, this site is a WordPress site and this article was of course created in WordPress…..

Technorati Tags: cms, content management, wordpress

Search Engine Optimisation is the art of enhancing your website to improve it’s ranking (position) on the major search engines such as Google and Yahoo.

For a company that relies on new business opportunities (and that includes most of us) and attempts to gain some of those opportunities through their website, Search Engine Optimisation (or SEO for short) is an essential tool.

SEO is comprised of on-page optimisation and off-page optimisation, however, one thing is true and that is that there is no single solution for getting a front page ranking rather SEO comprises a range of different techniques and strategies both initially and over the entire lifetime of your website.

On Page Search Engine Optimisation

On Page SEO comprises all the things you must do from a site development perspective when building or updating your website.

On page optimisation is common in professionally developed sites, however is partially or completely overlooked by amateur or home developed sites.

Good On-page SEO will enhance your website’s Search Engine Result Placement (SERP) and move your site closer to that elusive front page placing.

Keywords – Why Are They So Important

Keywords are simply the terms that a potential customer enters into Google, Yahoo, MSN or other search engines to find web pages that may meet their requirements.

If I am looking to buy a new watch online I might enter ‘watch’ or, if I am looking for a bargain I might type in ‘low cost watch’.

Similarly if I am looking for a diver’s watch I might enter ‘diver’s watch’ or ‘divers watch’ or ‘water proof watch’ or ‘low cost waterproof watch’.

If I want to inspect the watch before purchase I may even refine that search to retailers in my local area e.g. ‘watch diver Manhattan’ or, because spelling was not my best subject at school I might even enter ‘divers watch Manhatten’.

If I am a watch retailer in Manhattan and I want to get the chance to make this sale the first thing I must do in the development of my website is to make sure my site has been tuned to give it the best chance of a high SERP (first few entries if possible) for the term (keyword) ‘divers watch Manhattan’. If that keyword or a close variation is not on my site then the chances are that the site will not be returned in the customer’s search results and I will lose this sale to a more savvy competitor.

Keywords legitemise your website. They tell the search engine that your site contains content that is relevant to specific searches.

What Can I Do to Optimise My Website ?

The first thing to do is to spend some time working out your keywords. This is the first and most most important step.

For a small business it is important to chose your keywords wisely. In the above example it would be very difficult for a small retailer to get a high ranking for the term ‘divers watch’ or ‘watch’ as many companies are competing to rank highly for those keywords.

If I am located in Manhattan, however, defining one of my keywords as ‘divers watch Manhattan’ is a much less competitive phrase and I may be more likely to gain a higher SERP for that term. Likewise ‘watch Manhattan lower east side’ (known as a long tail keyword due to the length of the phrase) would be far more likely to get my business a very high SERP for a customer who entered a like or similar phrase in their quest for that elusive divers watch.

Your keywords must be placed in areas on your site that a search engine considers important.

Your main keyword or keyword phrase must appear in your title tag. This is essential. This tag is the page title and it tells a search engine what the main theme of each page is. The page title is also returned as the heading for your page in a Google search. It also shows up on the tab on your web browser.

Keywords should also appear in your meta description tag. The meta description appears under the page title when Google returns the results from a search. It provides, surprisingly enough, a description of the web page.

There is also a meta keywords tag, however, there is much conjecture that this tag is no longer so important for the major search engines, although most people still populate the tag with a variety of keywords to be safe.

Technorati Tags: search engine optimization, seo

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Our instructors insist that every session should be an enjoyable experience for everyone who joins. The music is pumping but not too loud that you can’t hear yourself think.

Sessions are tailored for beginners, intermediate and advanced so you can quickly find the level that suits your current level of fitness.

Lifetime friendships are often started in our aerobics sessions with our friendly atmosphere creating an environment where you can improve your fitness at your own pace without a care in the world.

Everyone knows the benefit increasing their fitness levels has on their overall health, vitality and positive outlook on life. Within a few short weeks you will be a new person, full of the joy of life once more.

Call now to ask about our low cost trial period and our simply amazing bonus deals on membership.

Technorati Tags: aerobics, classes